LAURENCE JOHNSON

Examples of some of the email marketing I have produced for the Northern Tool and Kotulas brands.

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Northern Tool

With a subscriber list over four million, and open rates well above industry standards, Northern Tool's email program continues to bring value to the brand ... and bottom line sales. As well as compelling creatives that convey the brand, A/B testing, triggered emails, personalization, responsive templates are just a few of the tactics used to engage consumers.