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This series of emails were sent in the final days before Christmas to inform consumers that time was running out if they wished to receive their orders before Christmas. 

Different zones across the USA had different "end dates" for regular and priority shipping. The creative was designed to imitate different postage methods. The campaign needed to have consistency, but look different each day in consumer's inboxes.

The campaign was also supported with geo targeted site wide banners, as well as a landing page with up to date shipping information.

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